Morgan Rollinson is a Sr. Brand Designer at VaxCare. Prior to VaxCare, she built design systems at Fivetran, helped lead the brand design team at Blend, and created the IBM Garage visual identity system where she put theories into practice as a Brand Designer at IBM. Previously, Morgan stewarded the brand evolution of a digital transformation startup, was critical in moving the company towards acquisition; and worked at a nationally acclaimed magazine as Associate Art Director.
Morgan’s work has won Platinum and Gold Hermes awards. Most recently her visual work on Fivetran.com helped secure Fivetran as the winner of Webflow’s 2023 Brand Transformation award.
She is a certified IBM Enterprise Design Thinking Practitioner and completed IDEO University’s Storytelling for Influence. Her Graphic Design degree from North Carolina State University’s College of Design grounded her process-oriented foundation, deep understanding of design thinking and design systems, typographic expertise, and exceptional craft across modalities.
Morgan believes design should make work and personal lives easier—that seamlessly linking a consumers’ touchpoints with a brand simplifies noise and clearly communicates a solution.
When not working, Morgan loves playing outside with her husband and toddler.
LinkedIn / ContactVaxCare SR. BRAND DESIGNER
Sole brand designer at VaxCare working across mediums to bring the VaxCare brand to life. Ensure a cohesive brand experience that aligns with VaxCare’s brand positioning, vision and mission.
2024 - PRESENT
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Fivetran SR. BRAND DESIGNER
Part of brand design leadership at Fivetran focused on teaming across video, production, web and product to evolve our visual identity, standing up a design system, empowering and enabling design teams to create consistent experiences within the Fivetran brand. Lead the design and project management of marketing campaigns to deliver design solutions across a variety of channels and mediums that accomplish key marketing goals.
2022 - 2023
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Blend BRAND DESIGN MANAGER
Managed a team of five senior designers through a brand evolution roll out, set up processes for collaboration and sharing work, organized and managed ownership areas across the design team to position us as more effective partners with Blend’s cross functional teams.
2022
Blend LEAD BRAND DESIGNER
Drive the direction and development of Blend’s brand and purposefully leverage the brand’s visual language to communicate concepts in a compelling way while building brand equity. Collaborate with internal stakeholders to develop and elevate Blend’s brand through all touch-points across multiple channels and formats.
2021 - 2022
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IBM BRAND DESIGNER
Lead the brand identity for IBM’s worldwide cloud and AI digital transformation consultancy, IBM Garage. Team with the brand experience team to ensure creative direction is tactically implemented in a customer’s touchpoints with IBM Garage including digital, print, environmental, and events.
2019 - 2021
IBM DESIGN STRATEGIST
Apply the IBM Garage Methodology in design thinking workshops to help clients define a starting point for innovation, describe a vision, uncover risks, develop a Minimum Viable Product built on a cloud-based solution, and test it to begin a process of validated learning.
2018 - 2019
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PointSource, A Globant Company SR. GRAPHIC DESIGNER
Bridge the Digital Experience and Marketing teams to strategically create designed content that positions PointSource, A Globant Company as an industry leader in the digital transformation space. Distill complex technical concepts into easy-to-digest visualizations, deliver high-impact, data-driven design solutions to effectively elevate our service offerings and push our brand further.
2015 - 2018
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Southern Weddings Magazine ASSOCIATE ART DIRECTOR
Maintain the southeast’s leading wedding and lifestyle brand. Collaborate with Editorial and Marketing teams to design product marketing campaigns, conceptualize styled product shoots, manage social media accounts and design the annual print publication.
2014 - 2015