Where innovation and transformation come together
IBM Garage exists to build IBM’s credibility in the consulting space. Within the Garage, designers and developers engage with customers to solve complex business problems.
Opportunity to rebrand
We started to outgrow the existing brand as the Garage business scaled. I was able to be part of the IBM team that reimagined Garage’s strategic direction and visual identity. Our goal was to build an identity system that encapsulated the energy, expertise, and humanity of IBM Garage.
