IBM Garage
Environmental Design
IBM Garage exists to build IBM’s credibility in the consulting space. Within the Garage, designers and developers engage with customers to solve complex business problems.
PROBLEM We started to outgrow the existing brand as the Garage business scaled.
SOLUTIONI was able to be part of the IBM team that reimagined Garage’s strategic direction and visual identity. Our goal was to build an identity system that encapsulated the energy, expertise, and humanity of IBM Garage.
Team
Stephanie Trunzo—IBM Garage VP
Rick Goldberg—Design VP
Morgan Rollinson—Designer
Scott Shekerow—Content Lead
Shannon Jones—Marketing Lead
Jennifer Judge Clark—Project Manager
Company
IBM
Industry
Cloud technology