Blend Brand Evolution
Blend’s cloud-based software platform enables simplicity in financial services, allowing financial providers to transform the consumer banking experiences and streamline workflows.
PROBLEM We started to outgrow the existing brand as the Garage business scaled.
SOLUTIONI was able to be part of the IBM team that reimagined Garage’s strategic direction and visual identity. Our goal was to build an identity system that encapsulated the energy, expertise, and humanity of IBM Garage.
Team
Aesha Shah—Head of Design
Morgan Rollinson—Brand Design Lead
Annie Wang—Brand Design Manager
Kiira Mancasola—Brand Marketing Manager
Company
Blend
Industry
Financial technology