Powering the future of banking
Blend’s mission is to bring simplicity and transparency to financial services. With Blend’s cloud-based software platform, financial providers can transform consumer banking experiences and streamline their teams’ workflows.

Opportunity to evolve
Blend’s business strategy had become more robust and our branded executions had become inconsistent. I was part of the tiger team tasked with evolving Blend’s brand identity to reflect our business strategy and define clear and scalable brand parameters for cohesive execution. I borrowed from the visual language of assembly drawings—utilitarian, technical engineering visuals that bring transparency to how something is built and allowing the viewer to visualize and imagine what an assembled arrangement could look like.